As Halloween looms, our experts have been up since the witching hour digging through the RAJAR results for Q3 2017 to conjure up a scarily good analysis. Read on, if you dare, to make sure you don’t get a fright when planning your next campaign. Radio currently casts it’s spell over 90.1% of the population,… Read More


Who’s listening to what station?… how are they listening?… and what does it all mean? The RAJAR results for Q2 2017 are in and this is our expert summary. If radio was a sport – commercial radio would be winning all the silverware. In Quarter 2 it achieved its highest ever total audience –  at… Read More


The RAJAR results for Q1 2017 are in and it’s a happy new year for Commercial Radio. Now commanding 34.5 million listeners, the commercial sector has seen a year on year rise that means it’s once again overtaken the BBC in reach.  National commercial share continues to grow too, while holding steady locally against a… Read More


From the Premiership title to the Presidential elections, 2016 was full of unexpected results. Has that continued with the Q4 2016 RAJAR listener survey? Our expert analysts have been poring over the figures to give you the lowdown on the very latest results. Overall, it’s great news, with more than 90% of the adult (15+)… Read More


The diaries have been filled in, the entries collated and the results compiled. We’ve been carefully analysing the Q3 2016 RAJAR report to bring you the highlights – keeping you up to date with the latest radio industry audience data. The good news is that the UK is still in love with radio. 48.2 million… Read More


We’ve been meticulously analysing the Q2 2016 RAJAR report to pick out the big stories and insights because that’s the kind of thing we love to do. Overall, it’s a very positive survey with some huge gains in a wide variety of areas. The major headline for Commercial Radio is that it continues to pull… Read More


Commercial radio share increases to 45.2% from 43.2% (and also up from 44.4% last year too) with BBC dropping to 52.2% from 54.1% (and 53.0% last year) Commercial radio reach goes up by a whopping 1.3 million to 35.6 million (66% up from 64%) helped by new stations of course with BBC also having increased… Read More


Welcome to RAJAR day. The results for Q1 2016 are in and with a Red Bull in hand (other energy drinks are available) our experts have been pouring over the figures, assessing the changes and forming a view on the overall radio listenership trends during the quarter. The way people consume media today is ever-changing.… Read More


That’s the question asked by researchers compiling the latest Midas survey published by Rajar. Now, more than ever before, radio lives beyond the radio set and this research offers some additional insight into all radio and non-radio, audio listening. Top line findings are: Live radio accounts for 84% of all in-car listening compared to 12%… Read More


The clocks move forward this weekend, marking the start of British Summer Time. We’re all looking forward to warmer weather, but both the UK ad market and commercial radio have seen things hotting up for some time. The UK was recently cited as the stand-out ad market in Europe, with advertising spend this year forecast… Read More