Once again the media industry turns to Radio Experts for expert comment on all things radio. Click here to listen to our Managing Partner, Tim Cowland speaking to Peter Allen, Aasmah Mir and Radio 5’s near 7 million weekly listeners. The subject was an anti terrorism radio campaign and it appeared on the afternoon drivetime… Read More


One of the more difficult commercials to write for radio is the product ‘demonstration.’ It has long been the stock in trade for TV advertising: “My product is superior and let me show you why.” Yet radio should not be shy over this – what is required is the extra 20% of thought and craft… Read More


I’ve just been onto the Talksport website. I make it my business as a radio advertising expert to regularly do a ‘secret shop’ on all of the main radio station websites. What struck me as fascinating about the Talksport site was just how much of a multimedia zone it has become and how much World… Read More


Every Quarter the radio station listenership results come in and the PR machines whir into action turning defeats into victories and victories into slaughters! There are lots of ways to cut through the results but looking at the actual reach of listeners per week per station is often the best barometer of all. So here’s… Read More


Fascinating changes at Radio 1 as Station Controller Andy Parfitt brings in yet another raft of changes. Parfitt’s strategy is partly to bring in more and more new faces and young blood, but the most amazing changes is less about who’s in and who’s out and more about the changes to the programming. Radio 1’s… Read More


I’ve been busy with my Bunsen Burner, lab coat, headphones and calculator, I’ve been merrily deconstructing the formulas for success in this new audio environment, Radio On Demand. The result is that I can offer clients a Radio Expert On Demand service that delivers a smart route to independent advice and sophisticated audio and media… Read More


Over the last few months, there’s been a lot of noise in the industry about services like We7 and Spotify. And I’ve been making a lot of that noise myself! www.we7.com www.spotify.com Step 1, I suggest you join these sites and see what they offer their users. Its a fascinating insight into the brave new… Read More


Radio touches ears, hearts, wires and dancers. But at Radio Experts, we also know that its often at its best when it touches the funny bone. There have been some great radio wind-up merchants over the years, Stern, Penk and most famously of all Mr H G Wells with his War of The World’s Radio… Read More


As a Radio Expert, I live for my clients and for the success of my campaigns. So, when I’m recommending schedules, choosing the stations and geography that fit the brief and devising creative……there’s a lot of pressure to get things right. Fortunately, successful radio advertising is as much about experience as it is about inspirational… Read More