One of the great strengths of radio advertising is that it communicates on a more cerebral and less blatant level. One of the downsides of that is that people don’t always realise they are consuming product as a reaction to a radio commercial or series of radio commercials. That’s why radio advertising is still the… Read More


A great and fresh way to advertise on radio is by tapping into Radio’s Overnight listeners and penetrating these uncluttered audiences in their uncluttered space. Speaking to listeners away from their fast moving daily stresses means you really get to speak to them. And it means they really listen. So for an advertiser it means… Read More


A BBC News team visited us last week to get the Radio Experts Opinion on their strategy, click play below to see a clip of Tim Cowland talking through the subject with the BBC’s Sam Naz. [See post to watch Flash video] For more information on the changes at the BBC and how they affect… Read More


I’ve been busy with my Bunsen Burner, lab coat, headphones and calculator, I’ve been merrily deconstructing the formulas for success in this new audio environment, Radio On Demand. The result is that I can offer clients a Radio Expert On Demand service that delivers a smart route to independent advice and sophisticated audio and media… Read More