May Day has been celebrated as a Bank Holiday since 1978 and whilst nearly everything used to be closed most shops are now open. Even the 144-year-old tradition of banks being closed on public holidays is coming to an end with Britain’s biggest lenders due to open a number of branches on Monday. Retail has… Read More

The latest data from the RAB (Radio Advertising Bureau) has revealed that commercial radio delivered significant growth in Q2 2014 with total revenues increasing 13.6% year on year. It’s the best Q2 revenue performance since 2007. This is a significant increase in radio spend and it’s an upward trend that we’ve also been seeing at… Read More

Listen to any commercial radio station at the moment and you’ll hear lots of travel brands promoting their products and services. Why do they choose this time of year to advertise? With the Christmas and New Year festivities over and the cold weather biting, everyone is looking to plan and book a holiday, so it’s… Read More

Your voice is unique. No two peoples’ voices are exactly the same. Oddly though, this uniqueness is not celebrated in all areas of the country. Research carried out by the Radio Advertising Bureau shows there are two major UK cities where the population doesn’t like to hear their own accents on radio. These cities are… Read More

Look at your advertising…how strong is your call to action? It’s amazing how many brands know that this is vital to effective advertising, yet often spend little time thinking about what they want the target audience to do and how they want them to do it. A strong call to action (CTA) is even more… Read More

As the handlebar moustaches, the Frank Zappas, the Philleas Foggs and Babyfaced Assassins all curl up their Movember moustachios, we can only marvel at the way that social activism is becoming so trend and viral driven. Pop a #hashtag on anything (or anyone) and you can pretty much #makeithappen. It’s a great example of social… Read More