Barack Obama has created a 2012 campaign playlist on Spotify, including according to information on Spotify some of his favourite tracks. The playlist which was released yesterday in America already has a large number of followers, with an eclectic mix of music ranging from Mr Blue Sky by ELO to We Used to Wait by… Read More


Well we’re back from our fab break with stories to tell. We’re particularly proud of one of our Experts and his family who not only spent time helping others this Christmas but also found themselves whisked off to The Today Programme on BBC Radio 4 for the December 29th show. The show focussed on volunteer… Read More


Hats (and pants) off to BRMB, Orion’s flagship radio station for Birmingham, who’ve gone one step further than their famous promotion last held in 2006 when they ran a competition to choose two strangers prepared to get married to each other. This time the love-matching BRMB team have returned to the basic idea of strangers… Read More


London, the tube. A miracle of engineering, great for transport but terrible for radio. Why? Because you can’t get a radio signal underground. At least you couldn’t get a signal until now. Experiments with piping wi-fi through the tube platforms and tunnels are being tested and we can expect roll out over the next couple… Read More


For about two years now, at Radio Experts we’ve been shouting from our Kings Cross garden rooftop that when it comes to Radio, it’s the quasi national and national brands that are really driving the marketplace forward. Smooth, Magic, Kiss, Heart, Real, Talksport, Classic, Absolute, Total Star…..etc….you get the picture And as of this morning,… Read More


You know the situation. You get a selection of scripts from Radio Experts. Which one, if any, do you choose? Which one is right for the brief you gave and the objectives you have? Believe me it’s not easy and I’ve been writing commercials for radio for a very long time. So you read them… Read More


We’d all like to have our own radio station. So technologies like Spotify , Last FM, We7 Radio and others all allow you to access this world of Radio On Demand. And just as we would all like to have our own unique radio station, so it is that every client would like to have… Read More


Before TV, radio was an all – powerful medium. Sir Winston Churchill used it to bolster Britain’s morale to help win the Second World War. His eloquence has never been equalled in 70 years. Why? Well a 30 second radio commercial leaves little time for eloquence. But that’s no excuse for not trying. I don’t… Read More


We’re all just a little bit afraid of silence. By ALL I mean those involved in creating, approving and producing radio commercials. We feel compelled to fill every second of the commercial length – after all, we paid for it didn’t we? Of course, too MUCH silence could throw the listener, inviting him to re-tune… Read More


Back in the 1970s in America, there was a comedy duo called Stiller and Meara who became spokespersons  for a wine called Blue Nun. Each commercial told a story, sometimes a little sad but always with humorous twists ,which ends in the couple sharing a bottle of Blue Nun wine. The equivalent today would be… Read More