Helen Keable, consultant at Radio Experts, says it’s encouraging to see some of commercial radio’s strongest brands collectively turning in such a strong book, particularly against a backdrop not only of the notoriously slow summer months but also a tenacious Beeb… Having taken a bit of a breather from the business over the past few… Read More


So you’ve got all you’re ducks in a row, thinking outside their box, trying to come up with a win-win situation to clarify the bigger picture? ! No, well why not? Okay so marketing is not the jargon led minefield that it once was, but it is still hard to successfully hit the perfect target… Read More


Normally, a radio commercial is 30 seconds long. Take off five seconds for a phone number or website address and you’ve precious little time to make your case, tell your story, woo your listener. 30 seconds -it’s a good discipline, meaning the writer has to make every word count. And that’s the currency so that’s… Read More