On Monday, Scots around the world and in the UK will celebrate the life of one of Scotland’s most famous sons, Robbie Burns. This annual tradition will provide the chance to reflect on last year – a significant one for Scotland after the devolution vote and a big win for the SNP in the general… Read More


Once again the media industry turns to Radio Experts for expert comment on all things radio. Click here to listen to our Managing Partner, Tim Cowland speaking to Peter Allen, Aasmah Mir and Radio 5’s near 7 million weekly listeners. The subject was an anti terrorism radio campaign and it appeared on the afternoon drivetime… Read More


You know the situation. You get a selection of scripts from Radio Experts. Which one, if any, do you choose? Which one is right for the brief you gave and the objectives you have? Believe me it’s not easy and I’ve been writing commercials for radio for a very long time. So you read them… Read More


We’d all like to have our own radio station. So technologies like Spotify , Last FM, We7 Radio and others all allow you to access this world of Radio On Demand. And just as we would all like to have our own unique radio station, so it is that every client would like to have… Read More


This is a shameless plug for Radio Experts. Nevertheless, it contains an essential truth. Great radio needs specialist care and attention. From the planning through the creative process to the finished production you need people who are thoroughly immersed in the medium. Why should that be? The proliferation of stations has made the selection of… Read More


Normally, a radio commercial is 30 seconds long. Take off five seconds for a phone number or website address and you’ve precious little time to make your case, tell your story, woo your listener. 30 seconds -it’s a good discipline, meaning the writer has to make every word count. And that’s the currency so that’s… Read More