A BBC News team visited us last week to get the Radio Experts Opinion on their strategy, click play below to see a clip of Tim Cowland talking through the subject with the BBC’s Sam Naz. [See post to watch Flash video] For more information on the changes at the BBC and how they affect… Read More


Over the last few months, there’s been a lot of noise in the industry about services like We7 and Spotify. And I’ve been making a lot of that noise myself! www.we7.com www.spotify.com Step 1, I suggest you join these sites and see what they offer their users. Its a fascinating insight into the brave new… Read More


Radio touches ears, hearts, wires and dancers. But at Radio Experts, we also know that its often at its best when it touches the funny bone. There have been some great radio wind-up merchants over the years, Stern, Penk and most famously of all Mr H G Wells with his War of The World’s Radio… Read More


As a Radio Expert, I live for my clients and for the success of my campaigns. So, when I’m recommending schedules, choosing the stations and geography that fit the brief and devising creative……there’s a lot of pressure to get things right. Fortunately, successful radio advertising is as much about experience as it is about inspirational… Read More