London, the tube. A miracle of engineering, great for transport but terrible for radio. Why? Because you can’t get a radio signal underground. At least you couldn’t get a signal until now. Experiments with piping wi-fi through the tube platforms and tunnels are being tested and we can expect roll out over the next couple… Read More


So you’ve got all you’re ducks in a row, thinking outside their box, trying to come up with a win-win situation to clarify the bigger picture? ! No, well why not? Okay so marketing is not the jargon led minefield that it once was, but it is still hard to successfully hit the perfect target… Read More


Every Quarter the radio station listenership results come in and the PR machines whir into action turning defeats into victories and victories into slaughters! There are lots of ways to cut through the results but looking at the actual reach of listeners per week per station is often the best barometer of all. So here’s… Read More


One of the great strengths of radio advertising is that it communicates on a more cerebral and less blatant level. One of the downsides of that is that people don’t always realise they are consuming product as a reaction to a radio commercial or series of radio commercials. That’s why radio advertising is still the… Read More