I’ve just been onto the Talksport website. I make it my business as a radio advertising expert to regularly do a ‘secret shop’ on all of the main radio station websites. What struck me as fascinating about the Talksport site was just how much of a multimedia zone it has become and how much World… Read More


When a radio advertising  brief arrives, every writer looks for clues, nuggets of information, little handles on which to hang his scripts. It might be a detail, such as a superior service or a product feature, that sets your company apart from the opposition. It might be a genuine USP which takes the writer into… Read More


The cult of celebrity, of course, has always been with us. From Cleopatra to Henry VIII, from Rasputin to David Beckham. The question is:  does a celebrity voice add value to your company or brand’s  radio advertising? If so, is the celebrity voice worth the additional cost? All of this then leads to the bigger… Read More


A client asked me to write some radio advertising scripts yesterday and his simple instruction was “just make them annoying”‘. Wow! I can do annoying radio scripts of course – but is that the right way to go with radio advertising? Is there a point where a brand suffers because its cut through is so… Read More


Happy monday morning! As more and more people are now listening to both DAB Radio and FM Radio, a device where you can seamlessly switch between the two is long overdue. So I was pleased to see the news that Digital Radio UK are working with the major players in the industry such as Sony,… Read More


Every Quarter the radio station listenership results come in and the PR machines whir into action turning defeats into victories and victories into slaughters! There are lots of ways to cut through the results but looking at the actual reach of listeners per week per station is often the best barometer of all. So here’s… Read More


One of the great strengths of radio advertising is that it communicates on a more cerebral and less blatant level. One of the downsides of that is that people don’t always realise they are consuming product as a reaction to a radio commercial or series of radio commercials. That’s why radio advertising is still the… Read More


A great and fresh way to advertise on radio is by tapping into Radio’s Overnight listeners and penetrating these uncluttered audiences in their uncluttered space. Speaking to listeners away from their fast moving daily stresses means you really get to speak to them. And it means they really listen. So for an advertiser it means… Read More


A BBC News team visited us last week to get the Radio Experts Opinion on their strategy, click play below to see a clip of Tim Cowland talking through the subject with the BBC’s Sam Naz. [See post to watch Flash video] For more information on the changes at the BBC and how they affect… Read More