One of the great strengths of radio advertising is that it communicates on a more cerebral and less blatant level. One of the downsides of that is that people don’t always realise they are consuming product as a reaction to a radio commercial or series of radio commercials. That’s why radio advertising is still the… Read More


A great and fresh way to advertise on radio is by tapping into Radio’s Overnight listeners and penetrating these uncluttered audiences in their uncluttered space. Speaking to listeners away from their fast moving daily stresses means you really get to speak to them. And it means they really listen. So for an advertiser it means… Read More


A BBC News team visited us last week to get the Radio Experts Opinion on their strategy, click play below to see a clip of Tim Cowland talking through the subject with the BBC’s Sam Naz. [See post to watch Flash video] For more information on the changes at the BBC and how they affect… Read More


Fascinating changes at Radio 1 as Station Controller Andy Parfitt brings in yet another raft of changes. Parfitt’s strategy is partly to bring in more and more new faces and young blood, but the most amazing changes is less about who’s in and who’s out and more about the changes to the programming. Radio 1’s… Read More


I’ve been busy with my Bunsen Burner, lab coat, headphones and calculator, I’ve been merrily deconstructing the formulas for success in this new audio environment, Radio On Demand. The result is that I can offer clients a Radio Expert On Demand service that delivers a smart route to independent advice and sophisticated audio and media… Read More


Over the last few months, there’s been a lot of noise in the industry about services like We7 and Spotify. And I’ve been making a lot of that noise myself! www.we7.com www.spotify.com Step 1, I suggest you join these sites and see what they offer their users. Its a fascinating insight into the brave new… Read More


Radio touches ears, hearts, wires and dancers. But at Radio Experts, we also know that its often at its best when it touches the funny bone. There have been some great radio wind-up merchants over the years, Stern, Penk and most famously of all Mr H G Wells with his War of The World’s Radio… Read More


Loved this video from the RAB, so true and so simple. http://www.youtube.com/watch?v=nQf1m89aa5o Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio agency. tim.cowland@radioexperts.co.uk… Read More


As a Radio Expert, I live for my clients and for the success of my campaigns. So, when I’m recommending schedules, choosing the stations and geography that fit the brief and devising creative……there’s a lot of pressure to get things right. Fortunately, successful radio advertising is as much about experience as it is about inspirational… Read More


Guaranteeing Response on Radio In recent newsletters we at Radio Experts have given a few case studies of clients we are working with who have tapped into the vast direct response potential of radio advertising. In this challenging marketplace, every media needs to prove its worth and deliver a measurable return on investment. Radio is… Read More