As a Radio Expert, I live for my clients and for the success of my campaigns. So, when I’m recommending schedules, choosing the stations and geography that fit the brief and devising creative……there’s a lot of pressure to get things right. Fortunately, successful radio advertising is as much about experience as it is about inspirational… Read More


Guaranteeing Response on Radio In recent newsletters we at Radio Experts have given a few case studies of clients we are working with who have tapped into the vast direct response potential of radio advertising. In this challenging marketplace, every media needs to prove its worth and deliver a measurable return on investment. Radio is… Read More


It’s a hot radio party out there. Effectiveness is breaking out all over the world of radio advertising and its all good news for the true radio advertising experts. As the radio industry hurtles towards new online realities, the power of radio station’s websites and online offerings are becoming ever more powerful. Stations have always… Read More