For about two years now, at Radio Experts we’ve been shouting from our Kings Cross garden rooftop that when it comes to Radio, it’s the quasi national and national brands that are really driving the marketplace forward. Smooth, Magic, Kiss, Heart, Real, Talksport, Classic, Absolute, Total Star…..etc….you get the picture And as of this morning,… Read More


So you’ve got all you’re ducks in a row, thinking outside their box, trying to come up with a win-win situation to clarify the bigger picture? ! No, well why not? Okay so marketing is not the jargon led minefield that it once was, but it is still hard to successfully hit the perfect target… Read More


Well the big news is that Global are continuing in their industry leading charge to roll a smaller number of bigger radio brands out across the UK. Hot on the heels of their Heart roll out (Heart went from 3 to more than 30 stations in the blink of an eye), they are now rolling… Read More


As a London based company, we’re all affected by some of the marvellous delays on the tube, none so much as today, with the walkout of over 800 tube staff in a dispute over safety or coffee or something. So, we all spent the early hours of the morning falling asleep on somebody’s shoulder on… Read More


Once again the media industry turns to Radio Experts for expert comment on all things radio. Click here to listen to our Managing Partner, Tim Cowland speaking to Peter Allen, Aasmah Mir and Radio 5’s near 7 million weekly listeners. The subject was an anti terrorism radio campaign and it appeared on the afternoon drivetime… Read More


You know the situation. You get a selection of scripts from Radio Experts. Which one, if any, do you choose? Which one is right for the brief you gave and the objectives you have? Believe me it’s not easy and I’ve been writing commercials for radio for a very long time. So you read them… Read More


We’d all like to have our own radio station. So technologies like Spotify , Last FM, We7 Radio and others all allow you to access this world of Radio On Demand. And just as we would all like to have our own unique radio station, so it is that every client would like to have… Read More


Before TV, radio was an all – powerful medium. Sir Winston Churchill used it to bolster Britain’s morale to help win the Second World War. His eloquence has never been equalled in 70 years. Why? Well a 30 second radio commercial leaves little time for eloquence. But that’s no excuse for not trying. I don’t… Read More


We’re all just a little bit afraid of silence. By ALL I mean those involved in creating, approving and producing radio commercials. We feel compelled to fill every second of the commercial length – after all, we paid for it didn’t we? Of course, too MUCH silence could throw the listener, inviting him to re-tune… Read More


Back in the 1970s in America, there was a comedy duo called Stiller and Meara who became spokespersons  for a wine called Blue Nun. Each commercial told a story, sometimes a little sad but always with humorous twists ,which ends in the couple sharing a bottle of Blue Nun wine. The equivalent today would be… Read More