IAB UK finds audio aids digital adspend bounce-back

An increase in spend across digital audio helped the UK’s digital advertising market rally in 2020. In a move that reflects the growth of audio within the digital landscape the recently published PWC’s Digital Adspend report includes digital audio and podcasting data for the first time and results reveal that the digital audio market grew by 17% year-on-year to a total of £103.7 million, including podcast spend, which increased by a massive 43%.

How radio can help the Retail, Entertainment and Leisure sectors bounce back

Research from the Radiocentre has shown that radio is able to reach 40% of people whilst they are relaxing, a time when people are more likely to be open to messages suggesting how they could spend their free time. This means that retail brands that are now able to open their doors again can use radio to reach people both in the shopping mode and also whilst they are travelling to the shops.

Retail brands that are opening up their doors to the public again can also use radio to engage with consumers in the right place at the right time. The medium can reach people in shopping mode or before the point of purchase while they are travelling to the shops. Radio can also help to build a bond between the retail brand and consumer, as the average retail radio campaign boosts brand trust by 23%.

Podcast Radio to broadcast TED Audio Collective.

Podcast Radio. the first radio station devoted purely to playing only podcasts, that currently broadcasts across London, Surrey, Manchester and Glasgow has entered into a content partnership deal with TED Audio Collective

The station which offers both listeners the chance to sample different podcasts and producers the opportunity to showcase their content will soon be broadcasting twelve curious, ideas-driven podcasts covering subjects such as business, self-improvement, travel, design and much more as well as the flagship TED Talks Daily which features a new TED Talk every weekday. 

talkSPORT to boycott social media

talkSPORT has joined the social media boycott announced by English football in response to the ongoing and sustained discriminatory abuse received online by players and many others connected to football.

talkSPORT and talkSPORT 2 will not publish any content across their social media channels starting at 3pm on Friday until Tuesday May 4.

The boycott aims to encourage the government to bring forward Online Harms legislation as a matter of urgency, to help keep people safe online.

Head of talkSPORT Lee Clayton said: “talkSPORT is proud to join the Social Media Boycott to speak up for those who have suffered real and lasting abuse on social media. talkSPORT’s social media is an important part of our multimedia offering with 5.6m followers across our social platforms. But now is the time to stand with the football community against hate.”

“Racism is of course a big part of this boycott. But it also spans sexism, hateful and hostile content, discrimination and general abuse too. As a station we are taking steps to protect our own presenters from abuse from social media trolls and this is an important statement that online hate will not be tolerated.”

Please contact office@radioexperts.co.uk

Leave a Reply

Your email address will not be published. Required fields are marked *