RAJAR Q3 2021 – A New Commercial Radio Record
The radio industry this week received its first RAJAR results for 18 months, and commercial radio hit its largest ever reach. Selected highlights are below:
- Radio reaches 89% (49.5m) of the UK population each week who listen for an average of 20.4 hours each.
- Commercial radio is reaching a record 36.8m each week.
- 500,000 up on Q1 2020.
- The commercial sector has a substantial 2.2m lead over the BBC.
- 74% say they tune into digital radio each week.
- 41 million adults or almost three quarters of the population aged 15+ are now tuning in to radio via a digitally enabled platform (DAB, DTV, Online or App) each week.
- Digital listening share is now up to a record 66% with DAB listening accounting for 65% of all digital radio consumption.
- Platform Share
- 34% is via FM/AM
- 43% is via DAB
- 5% is via DTV
- 18% is via online/Apps
- 48% of people claim to listen to radio via their smart speaker each week.
- The home is the location that accounts for most listening with a share of 65%. In-car listening is at 21% and workplace at 14%.
- Pre-lockdown home listening accounted for 60%, in-car 24% and work 16%. The shift to homeworking has moved listening share towards the home.
Times Radio and Boom Radio Received Their First RAJAR Results
The first RAJAR results for Boom Radio show the new national station is reaching 233,000 listeners every week, whilst Times Radio reports an impressive 637,000.
It’s a successful start for both stations which launched during the pandemic, with Boom Radio getting an average listening of eight hours per week, and Times Radio on 5.5.
Phil Riley, CEO at Boom Radio, said: “This is a spectacular result, with so far 233k people finding Boom Radio and more importantly, staying with us. While our listener numbers are above expectations, we find the highest level of pride in the average time that people are tuning in each week, which is eight hours.
“It’s no secret that older listeners listen longer, and when we launched the station to respond to over-55s being increasingly left out by the market, we knew we were answering a very real need. These figures show that we not only filled that gap but delivered a niche that is driving loyalty, brand affinity and deep satisfaction among Baby Boomers.
“If anything, the past 18 months have seen the older generation finding even more solace in radio, as a source of information, entertainment and comfort during and after the pandemic.
Tim Levell, Times Radio Programme Director, said: “Times Radio launched last June during the height of the pandemic, bringing together a set of brilliant broadcasting professionals united by a desire to create something new: a digital radio station providing quality news and analysis with the space for conversation not confrontation.
Grammy Nominated Due Join Absolute Radio Country
American country stars Brothers Osborne will be joining Absolute Radio Country to host a special four-part Sunday night series.
The duo’s first show will be on Sunday 7th November from 7pm, where they will be playing all their favourite classic country tracks whilst also introducing listeners to some of their new favourite artists.
Alongside the playlist, the musicians will also be recounting their own memories and stories direct from Nashville.
“We’re excited for our U.K. friends to hear the music that makes us tick and maybe hear some fun stories about our journey. We haven’t been able to tour there in a while so this will be the next best thing until we do.” commented Brothers Osborne.
Absolute Radio Country’s Programme Manager Ricky Marshall added “After recently welcoming Ben Earle from The Shires to the station, the plan to bring the biggest names to Absolute Radio Country is in full swing, as Brothers Osborne host their own shows throughout November.”
They have also received five awards from the Academy of Country Music, four from the Country Music Association, as well as seven Grammy nominations.
The duo joins Absolute Radio Country’s fantastic weekend line up, which already features country music aficionados Una Healy, Baylen Leonard, Matt Spracklen, Jennie Longdon, DJ Hish and recently joined Ben Earle (The Shires).