There’s a new focus on local radio.

With Heart and Capital networking their Breakfast shows from London, many of the independent local radio stations are hoping to pick up additional audience from listeners who are looking for a more local flavour. Breakfast presenters, such as Gary and Laura at KMFM, Neil & Lucy at Pirate FM and Ben Clark on Radio Exe are all hoping that their locally produced programmes will draw in new listeners.

At the same time, the “Buy local” movement is gathering pace. Consumers are starting to shun the corporate brands and shop with small businesses, based in their neighbourhood. People are getting vocal about local and this is good news for radio.

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