Once upon a time, the BBC used to be only place to go for quality speech radio.
Today, commercial radio does more than just compete with the BBC in providing a wide choice of speech programming. LBC now has an audience of 2.4 million, adding over 250,000 listeners in the last year. Its presenting team has ex BBC radio personnel such as Eddie Mair and Shelagh Fogarty with regular shows, as well as established names including Nick Ferrari, James O’Brien and everyone’s “Marmite” politician Nigel Farage.
Last week the BBC lost another big name when John Humphreys retired from being the main presenter on Radio 4’s Today programme and he is not going to be replaced. This will provide stations such as LBC, talkRADIO and talkSPORT with an opportunity to take listeners away from the BBC and increase its audiences, which can only be good news for advertisers.
For details on sponsorship and airtime packages available on LBC, talkRADIO and talkSPORT, just get in touch with radio experts.