The commercial radio sector continues to evolve, as Bauer prepares to launch its third new radio station this year.

Country Hits Radio launches nationally on April the 5th targeting 25-54 year olds. A study by the Country Music Association found that millennials, make up the largest segment of the UK’s country music fan-base.

The launch of this brand new station shows how the UK commercial radio industry is constantly adapting to its audience, providing innovative programming that appeals to both listeners and advertisers.

If you’d like to find out more about radio advertising on Country Hits Radio, give us a call.

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