It’s been announced that Bauer Media has bought the radio group Orion Media. Orion was created in 2009 from the enforced sale of several radio stations in the Midlands that were owned by Global Radio (and prior to that, by GCap Media). This deal will see Bauer take control of stations including Gem 106 and Free Radio. As Bauer already handle the national sales contract for the Orion stations, it’s unlikely that there will be any immediate changes to advertising opportunities. However, the purchase might be subject to investigation by competition regulators.
The stations involved in the deal are as follows:
Free Radio Birmingham (formerly BRMB) broadcasting across Birmingham
Free Radio Coventry & Warwickshire (formerly Mercia)
Free Radio Herefordshire & Worcestershire (formerly Wyvern)
Free Radio Shropshire & Black Country (formerly Beacon)
Gem 106 [East Midlands] (formerly Heart 106)
Free Radio 80’s [West Midlands] (formerly Gold)
Bauer have yet to announce their plan for the Orion Media stations. It maybe that the Free FM stations and Gem 106 will be added to Bauer’s City 1 Network and Free Radio 80’s to the City 2 Network.
We’ll keep you up to date with any further announcements on this from Bauer, as they happen. Radio Experts can help brands navigate this complex array of opportunities and pin-point the perfect solutions Call us on 0203 588 3000 or visit our site to read more about our radio advertising