Even before the dust settles on the 2015 General Election, we’re starting to see a change in the way businesses are viewing their marketing.
For several months before the election, brands were being guarded about their plans to run radio campaigns before and after May 7th, unsure which way the results would fall. With the outcome now clear and commentators declaring it “good for business” confidence is now again returning to the marketplace and giving brands a post-election bounce.
Amongst others; retail advertisers, motor dealers and house builders are looking to take advantage of the positive effect on spending the election is predicted to bring. With Sterling currently performing well against other currencies, the foreign travel market is also one that’s likely to benefit.
Radio Experts has already seen a steady rise in requests for radio campaign planning as brands want to ensure they have “front of mind awareness” whilst consumer confidence is high.
Like politics, radio operates on a national, local and personal level. Whether it’s mass coverage, localised targeting or a personalised approach, radio can offer it all – communicating your message in a cost-effective way.