The latest data from the RAB (Radio Advertising Bureau) has revealed that commercial radio delivered significant growth in Q2 2014 with total revenues increasing 13.6% year on year. It’s the best Q2 revenue performance since 2007.
This is a significant increase in radio spend and it’s an upward trend that we’ve also been seeing at Radio Experts.
All this means that radio is in rude health. So as we head towards Q3, traditionally the busiest quarter of the year, we’re expecting to see further increases in radio spend amongst a range of business categories.
Entertainment, leisure, retail, travel and automotive are just some of the sectors we would expect to see booking campaigns over the next 3 months in the run up to Christmas.
The advice from Radio Experts is to start planning now, as availability for radio inventory during the next quarter can often become limited.