If like us, you’ve been sweltering in the first official Heatwave since 2006 then you’ll know that hot weather can completely change how we feel, what we buy and what we respond to.

And one of radio’s great strengths is the ability to get on air quickly and react to the weather.

Which is why we’ve been so busy at Radio Experts over the past fortnight getting all sorts of summer based products to air.

We’ve been slapping some suntan lotion on air, turning the gas up on a Barbeque campaign and we’ve invited listeners up and down the country to a multitude of Garden Centres, staycations, ferry crossings, campsites and watering holes (always drink responsibly).

Radio is the perfect combination of CURRENT & ON MOOD. When the sun shines it puts everyone in a good mood and radio listeners are ready to spend their money on the things they need to enjoy the great outdoors.

Radio’s immediacy is impressive.
Radio’s strength has always been the very short turnaround time from briefing an ad to getting it on air. Our talented team of creative writers and producers are on hand to take your brief, develop concepts and scripts, record them and deliver them to the stations quickly and efficiently.

Yes it’s hot and with Radio Experts swiftly implementing the right radio campaign for you – you can quickly take advantage!

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. tim.cowland@radioexperts.co.uk. @timcradioexpert

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