Your voice is unique. No two peoples’ voices are exactly the same.

Oddly though, this uniqueness is not celebrated in all areas of the country. Research carried out by the Radio Advertising Bureau shows there are two major UK cities where the population doesn’t like to hear their own accents on radio. These cities are Birmingham and Bristol.

One of the many skills offered by the team at Radio Experts is our understanding of accents, how they are perceived and when and where they should be used in a radio ad.

Famous statesmen will tell you that the human voice is one of the most powerful assets you can use to communicate a message. So advertisers need to think carefully about how the voices they choose represent their brand.

It’s important to get it right. By keeping up to date with the latest trends and research insights, we can ensure brands maximise the response to their radio advertising and get their voice heard.

This is just a part of the help and advice we offer every day.

Get in touch to find out more.

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. tim.cowland@radioexperts.co.uk. @timcradioexpert

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