Spotify today announces the release of its ‘Play’ button for website owners. Named the Spotify Play button this a widget for website developers to use across their sites to enable people to listen to music directly from their site (with the help of a Spotify account).

Adding this Spotify widget will have a dual effect at least initially, driving new registrations to Spotify but also opening up a new arena of how music resources is referenced online. For example, if a journalist is discussing a track in a review – he/she can provide the Spotify widget link to the track right there. Likewise, if we at Radio Experts are giving customers a sense of what track might be a good style guide for some radio creative concepts we can display this for them via a Spotify widget on a public page. One of the most interesting aspects here is how ‘easy access’ to the right tracks will drive newsworthiness and make musical comment a lower hanging option for the content hungry news marketplace

No wonder Spotify have already announced that blogging platform tumblr, The Guardian, Time Out Group, The Huffington Post, The Independent, NME, Rolling Stone and MSN UK are partnering up with them.

Watching the music industry’s digital reinvention has been fascinating so far…this promises to be yet another page turning chapter. We make sure our advertisers are well versed in what Spotify and other Radio On Demand platforms can do for them and their click through ratios – these changes open up more and more possibilities for us to recommend skilful  audio placement to the marketplace.

To find out more about Radio On Demand and how we can help your Spotify advertising call us on 0207 841 8744 or drop us an email. Find out more at UKRadioExperts

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. @timcradioexpert

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