UK Radio’s relentless march towards an easier to understand set of brands (step step step)…..makes another small but positive move today when Signal 107 is born / reborn / re-birthed / evolved  and generally made a bit bigger.

Today is the day that The Signal brand expands beyond its Staffordshire roots and also pumps its luminescent elixir of great music into Wolverhampton, Kidderminster, Telford, Shrewsbury, Oswestry and all those nearby.

Signal 107 has gobbled up a few former stations, most notably The Wolf. The new look, new shape Signal 107 bursts forth from midday today.

You can listen live on Radio Player at http://player.signal107.co.uk/

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. tim.cowland@radioexperts.co.uk. @timcradioexpert

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