Coffee in one hand RAJAR data release in the other, we have been pouring over yesterdays Q4 2011 RAJAR results with great interest.

At this time of the year all eyes turn to London’s listenership, which this quarter leaves Globals Capital FM London sitting proud, with Johnny Vaughan having helped to create Capitals successful breakfast show. Will his departure from the station have an effect on the next RAJAR? Hot on the heels of Capital is Magic with a rise of 8.7% in listeners.

What has been most prevalent in this quarters RAJAR is the strength of the national brands stations such as Talksport seeing a large boost from coverage of the Rugby world cup, which can only be strengthened further in the coming year by their coverage of Euro 2012. Other national stations followed this trend with Kiss and Smooth putting in strong performances and JazzFM showing an impressive 14.3% increase year on year.

DAB radio put in another increase quarter on quarter and is showing a 19.4% share of the radio market. Over 2012 and into 2013 the rise of internet integrated TVs in the home and the continued exponential growth of devices such as Apple’s Ipad will help to further boost digital radio listening. As stations follow in the footsteps of groups like Absolute whose digital integration through many apps and now, their high quality audio streaming seem to be going from strength to strength.

For further diagnoses of the radio industry and how this quarter’s RAJAR figures will affect your radio advertising drop us and email or give us a call.

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. @timcradioexpert

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