Barack Obama has created a 2012 campaign playlist on Spotify, including according to information on Spotify some of his favourite tracks.

The playlist which was released yesterday in America already has a large number of followers, with an eclectic mix of music ranging from Mr Blue Sky by ELO to We Used to Wait by Arcade Fire to Roll with the Changes by REO Speedwagon. See the playlist here (if you have Spotify).

Could Spotify’s release in America now really gather a strong foothold with acclaim from the president office…

This shows not only the power of Spotify but its social reach due to direct integration with Facebook . With playlists such as Harry Redknapp for England Captain? flying round twitter today.

For advice on how Spotify could for part of your audio advertising or how it can geographically support a radio advertising campaign get in touch here

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. @timcradioexpert

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