Smooth Radio AdvertisingMassive Kudos to Smooth and Simon Bates for announcing that next week their breakfast show will be broadcast from Camp Bastion, Afghanistan. Making such a bold move proves that commercially the station has balls of steel and true genuine pride in its Britishness.

Commendable, admirable, inspirational, courageous – the superlatives trip off the tongue but the real winner is the troops who will have an open portal to send messages home, receive messages from home and to tap back into the nation in a real, meaningful and live way.

From Monday December 12th, Smooth’s Breakfast Show (6-10am) broadcasts live from Camp Bastion, Afghanistan. It promises to be a ground breaking piece of broadcasting. Good on ‘em.

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. @timcradioexpert

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