Hats (and pants) off to BRMB, Orion’s flagship radio station for Birmingham, who’ve gone one step further than their famous promotion last held in 2006 when they ran a competition to choose two strangers prepared to get married to each other.
This time the love-matching BRMB team have returned to the basic idea of strangers getting married – only this time it will be a naked wedding. Youch, I wouldn’t want to see the photos of the dancing.
Bit in this age of ever-decreasing localness and radio stations that trophy celebrity over on-air creativity, I take my hat, pants, socks, vest and cravat off to BRMB. Good radio breaks boundaries and great radio creates memories that last for a lifetime.
So well done BRMB, I hope they’re naked wedding promotion is a massive success. And quite frankly, its something I’d rather listen to than watch!