A great and fresh way to advertise on radio is by tapping into Radio’s Overnight listeners and penetrating these uncluttered audiences in their uncluttered space.
Speaking to listeners away from their fast moving daily stresses means you really get to speak to them. And it means they really listen.
So for an advertiser it means that when you get the messages right, you get a superb response and ROI. This effect is all the more so because Overnight radio spots are a fraction of the cost of daytime radio advertising.
Its just a simple question of maths really and all of the sums add up to one conclusion, overnight radio advertising = ROI value
Just as a bit of fun – here’s a link to a fabulous wind up call all about overnights…….enjoy!
(warning – contains strong language and expletives, do not hit the link if you are easily offended)
Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio agency. email@example.com