It’s a hot radio party out there.

Effectiveness is breaking out all over the world of radio advertising and its all good news for the true radio advertising experts. As the radio industry hurtles towards new online realities, the power of radio station’s websites and online offerings are becoming ever more powerful. Stations have always known who their audiences were but now the cookies are all piled up in an organised listener banquet. Radio Stations have the power more and more to tell advertisers exactly who is listening online and to hit those audiences with a multitude of audio and visual messages. It’s party time as Radio Advertising hits the media dance floor with some serious new moves. Effectiveness is through the roof, radio’s ability to deliver mountainous online visitor spikes speaks volumes for my ROI clients. It’s all good news on the radio front.

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio agency.

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