Over the last few months, there’s been a lot of noise in the industry about services like We7 and Spotify. And I’ve been making a lot of that noise myself!


Step 1, I suggest you join these sites and see what they offer their users. Its a fascinating insight into the brave new world of audio advertising.

As a Radio Expert, I understand that Radio On Demand Services are reinventing response levels, relevancy and clever use of audio creative and branding. As you’d expect, I’m one of the people at the forefront of this market shifting evolution and I’m pleased to say that I already have a series of successful campaigns under my belt.

Click through rates are through the roof, happy customers abound and results are encouraging across the board. That’s all in a day’s work for me (usually!) But as the song says ‘it aint what you do it’s the way that you do it’. Which is why I have developed a series of strategies for successful Radio On Demand campaigns.

To find out more about how to make Radio On Demand work for your brand and work for your click through rates – get in touch! Your Radio Expert is all ears.

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio agency. tim.cowland@radioexperts.co.uk

PS – as I’ve been writing this entry an email has just arrived telling me that a client is achieving 0.7% click through rate on Spotify. That’s more than 7 times the average click through rate for a flat online campaign!

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